Welcome
Your fashion brand
involves a lot.
Welcome to Prodlane
Run your fashion brand.
One context. One Nyra.
Collections, samples, production, inventory, orders. All in one place. Ask Nyra, your AI co-founder, anything across it.
Nyra
Your brand’s assistant · Aanya Studio
Yes — three SKUs need attention:
Production job at Rajan CMT is 33% done — L restocks 8 Aug.
By the numbers
Six apps.
Four spreadsheets.
One brand.
Drive, Excel, WhatsApp, screenshots. Your brand lives in fragments.
- “Tech pack in Drive. Costing in Excel. Buyer’s PO on WhatsApp. Half my brand lives in screenshots.
- “Asked the team where SS26-024 was. Three days, five calls, still a guess.
- “Margin? Vibes. Until the invoice lands.
11:47 PM
The shift
Now it all talks.
Tech packs, samples, production, inventory, orders. All talking to each other. And to Nyra.
Aanya Studio · SS26 · Linen Edit
View
Collections
SS26 · Linen Edit
24 styles · In production
SS26 · Festive Drop
12 styles · Sampling
AW26 · Kurta Co-ords
8 styles · Planning
The good parts
Built for how you actually work.
Five things you can’t get from stitching together a PLM, an Excel sheet, and a buyer’s WhatsApp.
Ask Nyra
Your AI co-founder. Reads your whole brand.
Nyra sees every collection, sample, production job, SKU, and order. Ask in Hindi or English. Low stock, late samples, margin per style, what to make next. Answers in seconds.
Block Print Shirt— 96 pcs this month, 71% margin. Indigo M sells fastest; only 3 left.
Vendor-friendly
Every karigar. Any phone.
Smartphone karigars get a tap-to-update link with photo. Feature phone karigars get an auto-call in Hindi. Their answer lands in your dashboard. No karigar left behind.
Sample 024
Linen shirt
Smartphone
Prodlane
+91 80 ●●●● ●●●●
हिंदी में
“Sample bhej diya?”
Feature phone
Margin, not guesswork
Know your margin before you cut.
Material plus labor plus overhead. See COGS and margin per size before you commit a single piece to production.
Style 024 · Linen shirt · M
71% marginLogistics, soon
One bill across every courier.
Porter, Delhivery, Bluedart, DTDC, Shiprocket. Smart routing, single invoice, all stitched in. Shipping in v1.1.
Monthly invoice
₹0
Built for India
Hindi share links, GSTIN invoices, rupee-first costing.
The platform speaks your language and runs on the rails your country actually uses.
Vendor link
Hindi · English
Invoicing
GSTIN aware
Vendor app
4G Android, no login
Questions, answered.
What does Prodlane actually do?+
Runs your fashion brand end to end. Collections, tech packs, samples, production, inventory, orders, vendors, buyers, finances. All on one screen, all talking to each other.
What is Nyra?+
Your AI co-founder. Nyra reads every collection, sample, production job, SKU, and order in your brand. Ask in Hindi or English: what's low on stock, which samples are late, what's the margin on Style 024, what should I make next. Nyra answers from your live data, in seconds.
What does it cost?+
Free for the founding cohort. Lifetime free for the first ten brands who help us build it right. Public pricing lands after launch.
How is this different from a PLM or an ERP?+
PLMs stop at the tech pack. ERPs are built for factories, not brands. Prodlane is the platform a fashion brand actually runs on, with an AI that already knows your context.
What about logistics?+
Coming in v1.1. Porter, Delhivery, Bluedart, DTDC, Shiprocket, all stitched in with smart routing and one monthly invoice. For now, Prodlane handles everything up to dispatch.
What about my karigar? Some don't even have a smartphone.+
Two paths. Smartphone karigars get a tap-to-update link with photo upload. Feature phone karigars get an auto-call in Hindi. Prodlane asks for status, transcribes the answer, and updates your dashboard. Both end up in the same thread. No karigar left behind.
Is my data safe?+
Yes. Encrypted storage, daily backups, zero third-party access. Founding brands can export everything, any time.
When does it go live?+
Alpha now with the founding cohort. Public launch on prodlane.in soon after. Apply now to be in early.